MUMBAI: Kurkure has launched ‘UP ka No. 1 Taste Ø’ campaign, to build a stronger consumer connect Uttar Pradesh.
To further strengthen its presence in the state, Kurkure introduced a new, value-packed offering:Kurkure Masala Munch with 65% extra. This enhanced product delivers even more of the bold, flavourful taste that UP consumers crave explains the company. This campaign looks to reinforce Kurkure’s commitment to providing UP consumers with delicious, satisfying snacking experiences tailored to local taste preferences.
In collaboration with regional influencers, the campaign showcased Kurkure’s distinctive taste as a leading snack choice in UP. Through digital content, ‘UP ka No. 1 Taste Ø’ featured Kurkure as the go-to snack for every occasion, leaving a lasting impression and fostering strong brand recall.
Aastha Bhasin, category lead, Kurkure, PepsiCo India said, “India is a country that’s teeming with a multitude of cultures and distinct taste preferences. Being one of the disrupters in Indian salty snacks category, we at Kurkure, recognize and celebrate this diversity by tailoring our product portfolio to suit the distinct palates of our consumers. Uttar Pradesh holds a special place in Kurkure’s journey. Our ‘UP ka No. 1 Taste Ø’ campaign celebrates the state’s love for bold flavors and Kurkure’s deep connection with its people. With 65% extra of the beloved Masala Munch flavor, we hope it gives our fans even more of what they love. It’s our way of saying thank you to UP, bringing even greater value and joy to every pack.”
Kurkure Masala Munch is available at Rs. 5, Rs. 10 and Rs. 20 at retail platforms across Lucknow, Kanpur, Varanasi, Jhansi, Sultanpur, Faizabad, Sitapur and Farrukhabad in Uttar Pradesh.
