Bangalore: Toyota Kirloskar Motor (TKM) has launched its new corporate campaign, “Happier Paths Together,” reflecting the company’s unwavering commitment to sustainability, societal progress, and innovative mobility solutions. This multi-year initiative will serve as a cornerstone of TKM’s long-term strategy, emphasizing people-centric communication and impactful outreach efforts.
The essence of “Happier Paths Together” is grounded in TKM’s vision of “Happiness for All,” aiming to foster a greener and more inclusive future. The campaign highlights the company’s focus on sustainable growth, with a multi-pathway approach that promotes environmental responsibility, diverse technological offerings, and community empowerment.
The campaign is structured around three key themes:
Multi-Pathway Technology: Providing customers with a wide array of vehicle powertrain technologies tailored to various needs.
Carbon Neutrality: Leading innovations across the value chain to minimize environmental impact.
Training and Social Programs: Empowering communities through skill development and societal upliftment.
This holistic campaign will integrate these strategic pillars into TKM’s operations, showcasing its dedication to innovation, sustainability, and community well-being.
TKM will further bring the campaign to life at the Bharat Mobility Global Expo (BMGE) 2025, which will be held from January 17 to 22, 2025, at Bharat Mandapam, New Delhi. The event will serve as a key platform to demonstrate Toyota’s practical applications of “Happier Paths Together,” highlighting cutting-edge mobility solutions and community initiatives.
At BMGE 2025, Toyota plans to unveil several advanced technologies, including Self-Charging Hybrid Electric Vehicles (SHEVs), Plug-in Hybrid Electric Vehicles (PHEVs), Battery Electric Vehicles (BEVs), Fuel Cell Electric Vehicles (FCEVs), and Flexi-Fuel Self Charging Hybrid Electric Vehicles (FFV-SHEVs). These solutions are designed to meet the diverse needs of customers, ensuring a seamless transition to cleaner, sustainable mobility options across different regions and lifestyles.
In addition to technological innovation, Toyota’s participation at BMGE 2025 will also focus on its commitment to societal betterment, with scalable interventions in areas such as safety, skill development, education, and community welfare. These initiatives align with the company’s long-term strategy to contribute to national goals and make a positive impact on society.
Speaking about the campaign and the upcoming event, Sabari Manohar, Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor, stated, “We are excited to announce our new corporate campaign ‘Happier Paths Together.’ Each initiative under this campaign represents a step forward in our mission of manifesting ‘Happiness for All.’ As we move toward becoming a mobility company, our participation at BMGE 2025 will showcase Toyota’s broader mission in India, which extends beyond advanced technologies to include sustainable practices across our manufacturing processes, supply chain operations, and dealer networks. We invite everyone to join us in shaping ‘Happier Paths Together’ and explore Toyota’s transformative journey at BMGE 2025. We look forward to welcoming all to our pavilion.”
This campaign signals Toyota’s continued focus on driving positive change and innovation while reinforcing its role as a leader in sustainable mobility solutions.
