Mumbai: STRCH, an activewear brand, has unveiled an exciting new digital campaign featuring the fitness icon and TV personality Rannvijay Singha. The campaign introduces STRCH’s innovative activewear range, crafted from a unique nylon and spandex blend, designed to redefine comfort and performance in fitness apparel.
The campaign’s Digital Film highlights Rannvijay Singha’s journey, where the recurring chant of “Run, Run, Run Vijay” transitions into a seamless fitness experience after discovering STRCH’s cutting-edge activewear. Featuring sweat-wicking, body-hugging shorts, and T-shirts, the film emphasizes STRCH’s commitment to delivering unmatched mobility, comfort, and functionality for fitness enthusiasts.
Prithvi Bhagat, Founder of STRCH, remarked, “Our latest Digital Film featuring Rannvijay Singha is a testament to our mission to revolutionize activewear. Moving away from the conventional polyester, STRCH incorporates lightweight nylon and spandex to set a new standard in comfort and functionality. Rannvijay’s passion for fitness perfectly aligns with our philosophy of inspiring an active and confident lifestyle.”
Sharing his experience, Rannvijay Singha added, “STRCH’s activewear elevates the workout experience to a whole new level. The comfort, stretch, and sweat-wicking features keep me focused on achieving my fitness goals without distractions. It’s exactly what every fitness enthusiast needs.”
STRCH’s innovative activewear line is tailored to Indian body types, offering a snug fit, 4-way stretch, and exceptional moisture-wicking properties. Designed for both workouts and casual outings, the collection strikes the perfect balance between functionality and style, encouraging individuals to integrate fitness into their daily lives.
The STRCH activewear range is available on its official website and leading e-commerce platforms like Nykaa, Myntra, Amazon, and Flipkart. Shoppers can also explore the collection at flagship stores and exclusive pop-up experiences in key locations across India.
Watch the campaign – STRCH
