New Delhi: Eveready Industries India Ltd., a battery manufacturer, has partnered with Zepto, India’s fastest-growing consumer internet platform, to revolutionize how consumers access batteries. Through this collaboration, Eveready Ultima Batteries will be available for rapid delivery across multiple cities via the Zepto platform.
Devices like smart remotes, medical gadgets, and children’s toys are essential in everyday life. When batteries run out unexpectedly, immediate replacement becomes crucial. Recognizing this, Eveready Ultima, known for its superior longevity—lasting 400% longer—has joined forces with Zepto to ensure that consumers can access high-quality batteries in minutes, eliminating any disruption to their routines.
Anirban Banerjee, Senior Vice President & SBU Head (Batteries & Flashlights) at Eveready Industries India Ltd., emphasized the collaboration’s impact: “Batteries power critical moments in our lives, from health checks to the joy of a child playing with their favorite toy. Running out of power in such moments is frustrating. With Eveready Ultima’s exceptional product and Zepto’s rapid delivery, our endeavor is to help consumers stay powered without delay. This partnership redefines convenience and reliability.”
To commemorate the collaboration, Eveready and Zepto have launched a vibrant and witty brand film. The film humorously portrays common scenarios where device batteries fail at crucial times and demonstrates how Zepto’s rapid delivery system ensures uninterrupted moments. The campaign highlights the synergy between Eveready’s durable batteries and Zepto’s speed, addressing everyday consumer pain points.
Chandan Mendiratta, Chief Brand Officer at Zepto, shared his thoughts on the partnership, “Drawing availability of Eveready Ultima batteries on the Zepto platform enhances our sellers’ commitment to convenience and quality. I thank them for enabling this. Our sellers’ ability to deliver swiftly pairs perfectly with Eveready’s premium batteries, ensuring that users can continue their day uninterrupted. Our sellers are thrilled to offer users not just speed, but also the assurance of enduring power, making every day smoother and more enjoyable.”
This partnership coincides with the rapid growth of India’s quick commerce industry. According to a recent report by financial services firm Chryseum, the sector has seen an impressive sales surge of over 280% in the past two years, highlighting the increasing demand for convenience and speed in everyday essentials.
With Eveready Ultima and Zepto joining forces, consumers can now experience unmatched convenience and reliability, ensuring that life’s critical moments are never left powerless.
