Mumbai: News18 Lokmat has announced its number one position in the Marathi news genre with the launch of an advertising campaign.
The channel marked the milestone with a front-page ad in The Economic Times on Wednesday, highlighting its number one position and largest market share in the Marathi news segment. News18 Lokmat also released a print ad in the Marathi daily Lokmat on Monday, reinforcing its dominance.
As per the latest BARC (Broadcast Audience Research Council) data, the market share of News18 Lokmat is 22.2%, while its key competitors such as TV9 Marathi, ABP Majha and Saam TV captured 21.4%, 16.5% and 13.9% market share, respectively. (Source: BARC | Market: Maharashtra/ Goa | Period: Wk 52’24 | Audience: All 15+ | Metric: Market Share%)
News18 Lokmat’s success lies on the back of its quality content, addressing ground-level issues that directly impact people’s lives and real-time coverage of local politics and events. The channel delivers a well-rounded and comprehensive view on various issues, offering a national perspective to local issues.
Known for its objective reporting, insightful analysis, and diverse perspectives, News18 stands as India’s largest and most influential news network. With a commanding presence in key markets and leadership across genres, it continues to shape and define the Indian news landscape with authority.
