Mumbai: Shriram Housing Finance, a prominent name in India’s affordable housing finance sector, has unveiled its new brand identity, Truhome Finance, marking a transformative milestone in its journey. The rebranding follows its acquisition by global private equity firm Warburg Pincus, Qatar Investment Authority (QIA), and other co-investors.
As part of the acquisition, the Shriram Finance Group received an investment of ₹1,225 crore, boosting the Company’s net worth to over ₹3,300 crore. This financial augmentation aims to drive the Company’s growth while reinforcing its mission of empowering homeownership aspirations across India.
The new brand identity, Truhome Finance, encapsulates the Company’s commitment to serving underserved segments of the population, offering affordable and accessible housing finance solutions. The rebranding aligns with its vision of being a transparent, trustworthy, and supportive partner in the journey of homeownership, ensuring financial accessibility for all socio-economic groups.
Ravi Subramanian, Managing Director & CEO of Truhome Finance, expressed his enthusiasm for this transformation, “We are thrilled to unveil our new brand, Truhome Finance, which reflects our strategic vision and forward-thinking approach. While our name has changed, our core mission remains the same — to make affordable home loans accessible to every individual together with our commitment to quality and customer satisfaction. This rebranding marks a new chapter in our journey and positions us for greater growth and success.”
Subramanian further emphasized the continuity and commitment behind the new identity, “Our customers will continue to enjoy the same great products and services they know and trust. The Company’s leadership team and contact information will remain unchanged, ensuring seamless continuity in all business operations. Our new brand identity represents not just a name change but also an evolution of who we are and what we stand for. We are excited to continue serving our customers and partners under the banner of Truhome Finance, as we set our sights on the future. As an organization, we have always strived for TRUENESS in everything we do: to be TRUE to our customers, stakeholders, regulators, employees, and above all be TRUE to our conscience. The core fabric of our organization is now reflected in our brand name Truhome Finance.”
Narendra Ostawal, Managing Director & Head of India Private Equity at Warburg Pincus, highlighted the significance of the acquisition, “We are thrilled to embark on this new journey with Truhome Finance, a trusted brand and leader in the affordable housing finance sector. This acquisition aligns seamlessly with our mission to drive financial inclusion and support the aspirations of underserved communities. Together, we aim to scale up operations, enhance offerings, and make homeownership a reality for countless families across India.”
The launch of Truhome Finance signifies more than just a name change; it reflects the Company’s evolution and unwavering commitment to fostering inclusive financial solutions. With its rebranding and the support of its new investors, Truhome Finance is poised to solidify its position as a leader in the affordable housing finance space, empowering millions of Indian families to achieve their homeownership dreams.
The company has launched a digital campaign with a new brand identity:
