Mumbai: Eveready Lighting, a business category of Eveready Industries India Limited (EIIL), has illuminated the expansive grounds of the Maha Kumbh Mela 2025 with 13,000 advanced LED lights. This initiative ensures a vibrant, well-lit, and safer environment for one of the largest religious gatherings in the world.
The installation includes 150W streetlights (Minimight II) and 250W floodlights (Performax PC), strategically positioned across key areas of the Kumbh grounds in Prayagraj. This extensive lighting deployment not only underscores Eveready’s technological expertise but also reflects its commitment to enhancing the experience and safety of devotees attending this monumental event.
Eveready Lighting has also undertaken significant branding efforts across Prayagraj and the Maha Kumbh Mela grounds, incorporating:
- Hoardings and pole branding in prominent areas
- Branding on police booths, no-parking boards, and RWA societies
- Signage near changing rooms
Speaking on this initiative, Mohit Sharma, Senior Vice President & Business Unit Head – Lighting & Electricals, Eveready Industries, said, “The Maha Kumbh Mela is an unparalleled cultural phenomenon, drawing millions of people from all walks of life. At Eveready Lighting, we are honored to play a role in illuminating this grand spiritual journey. By ensuring a safe and well-lit environment, we aim to contribute to a truly transformative experience for all attendees and hope to integrate in meaningful ways to create lasting value.”
Eveready Lighting has leveraged its social media platforms to amplify its association with the Maha Kumbh Mela 2025, engaging audiences through creative campaigns and posts that highlight the brand’s contribution to this grand event.
The lighting initiative at the Maha Kumbh Mela exemplifies Eveready Lighting’s commitment to its mantra of “making a difference.” By seamlessly blending advanced lighting solutions with cultural values, Eveready reaffirms its dedication to empowering communities and fostering progress.
