Mumbai: Chinese Wok, a Chinese restaurant chain, has launched an innovative CGI video campaign to celebrate its entry into Kolkata. The campaign highlights the brand’s rapid expansion, modern storytelling, and youthful personality, reinforcing its leadership in the Desi-Chinese dining segment.
The visually captivating CGI video features a dynamic “noodle storm” that illuminates the India map, symbolizing Chinese Wok’s extensive reach. This metaphorical “storm” emphasizes the brand’s impressive growth across over 220 locations in more than 35 cities, underscoring its commitment to delivering bold and flavorful Desi-Chinese cuisine to food lovers nationwide.
Speaking about the campaign, Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, said, “At Chinese Wok, we have always believed in blending innovation with tradition to create an unparalleled dining experience. Our journey has been about more than just expansion—it’s about redefining how Desi-Chinese cuisine is enjoyed across India. The ‘noodle storm’ is a visual representation of this journey, symbolizing our passion, rapid growth, and deep connection with food lovers nationwide. As we step into Kolkata, a city with a deep-rooted love for Chinese cuisine, we are thrilled to introduce our signature dishes to an audience that truly appreciates diverse flavors.”
This new CGI campaign marks an exciting milestone for Chinese Wok, as the brand continues to revolutionize the Desi-Chinese dining experience across India, ensuring that quality, affordability, and innovation remain at the heart of its offerings. The campaign also reflects the company’s youthful, energetic identity, aiming to engage a broader audience with its vibrant personality.
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