MUMBAI: Good Home, ahome care brand from TTK Healthcare, launched the campaign – ‘Bathroom Nahi, Freshroom’ conceptualised by Curry Nation.
The campaign is aimed at revolutionising the air freshener category and creating an experience for customers rather than just a temporary solution, especially relating to maintaining bathroom freshness. In a bold and refreshing move, the brand repositions the way people think about bathrooms, turning them into spaces that spell freshness, luxury, and sophistication.
Bathrooms have long been considered purely functional spaces, often overlooked in terms of aesthetics and ambiance but Good Home’s new campaign challenges this mindset. The campaign delves into how Good Home Aroma air fresheners are designed to transform bathrooms into inviting, rejuvenating spaces that feel as good as they smell.
The ‘Bathroom Nahi, Freshroom’ campaign takes this promise to the next level, making a strong emotional and sensorial connection with consumers. The newly launched TVC showcases how a simple shift in perception, powered by the right fragrance, can elevate an ordinary bathroom into a ‘Freshroom’ – a space of calm and relaxation. The film will be rolled out across mainline and digital channels such as Zee Marathi, Zee Cinema, Star Plus, Star Pravah, Dangal, Sony Max, Colors Cineplex, Sun TV, KTV, B4U, Aaj Tak, Pitaara TV, PTC Punjabi and OTT Platforms. It will be made available in seven regional languages.
Commenting on the new campaign, Saket Govind, AGM Marketing, TTK Healthcare said, “Most air fresheners in the market offer nothing unique in terms of fragrance or promise. With ‘Bathroom Nahi, Freshroom,’ we are not just introducing a superior product – we are transforming consumer perception. Good Home Aroma is designed to go beyond basic odor control and reassure customers that with our products, bathrooms will smell so good, they’ll be called Freshrooms!”
Nagessh Pannaswami, Founder, Curry Nation commented, “It has been a delight working with Team Good Home. It was the synchronisation of our energies and passion to bring to life an out of the box campaign which transforms the industry. With the ‘Bathroom Nahi, Freshroom’ campaign, Good Home is not just redefining air care; it’s changing the way we think about our everyday spaces.”
Link to the film –
