New Delhi: TrueBalance, a digital lending platform committed to financial inclusion, has unveiled the second phase of its successful ‘Aapki Har Zaroorat Ka Saathi’ campaign, now featuring acclaimed actor Rajkummar Rao. Building on the overwhelming response to the first phase featuring Priyamani and Divya Dutta, the latest edition of the campaign further reinforces TrueBalance’s role as a dependable financial partner, offering quick and accessible personal loans for everyday needs.
The initial phase of the campaign resonated deeply with audiences through relatable stories of financial empowerment. One ad featured Priyamani assisting Divya Dutta in securing funds for her daughter’s sports kit, while another depicted Priyamani helping her brother Rahul arrange money for their grandfather’s knee surgery—both highlighting TrueBalance’s easy and paperless lending process.
In the newly launched second phase, Rajkummar Rao steps in with his signature charm to narrate another real-life financial scenario. His storyline showcases a situation where a friend faces an urgent financial need, and Rajkummar effortlessly introduces TrueBalance as the go-to solution for quick, secure, and hassle-free loans.
Speaking about the campaign, Ashish Aggarwal, CMO at Balancehero India, said, “We’re thrilled to expand this campaign with Rajkummar Rao, Priyamani, and Divya Dutta to reflect the essence of TrueBalance as a dependable financial partner. Whether it’s supporting family needs, managing emergencies, or achieving personal aspirations, we are committed to providing seamless and accessible credit solutions that empower financially evolving segments.”
Despite significant advancements in financial inclusion, many Tier 2, Tier 3, and rural regions in India remain underserved in terms of access to formal credit. TrueBalance bridges this gap by offering millennials, salaried professionals, and self-employed individuals instant personal loans through its digital lending app.
As one of the few digital lenders in India backed by its own NBFC, True Credit, TrueBalance continues to expand its offerings through a marketplace model, integrating diverse financial services to cater to the evolving needs of its growing customer base.
The ‘Aapki Har Zaroorat Ka Saathi’ campaign underscores TrueBalance’s commitment to financial empowerment, accessibility, and simplicity, ensuring that the next billion Indians can navigate their financial journeys with confidence.
