Mumbai: In a heartfelt celebration of craftsmanship and tradition, Senco Gold & Diamonds, in collaboration with creative agency Garage Worldwide, has launched its latest campaign titled #AapkaShukriya — a tribute to the karigars whose artistry lies at the heart of every Senco creation.
The campaign film highlights the untold stories of the skilled artisans whose work, often behind the scenes, brings to life the timeless designs that define Senco’s legacy. Through the lens of this evocative tribute, the brand draws attention to the hands that shape not just gold, but also generational emotion and tradition.
Crafted by artisans using time-honoured techniques, Senco’s jewellery pieces reflect a deep connection to India’s rich cultural heritage. The brand continues to bridge the past and present with every ornament, celebrating craftsmanship that has evolved over 85 years of trust and artistry.
Joita Sen, Director and Head of Marketing & Design at Senco Gold & Diamonds, said, “Our Aap ka Shukriya film is an ode to our Karigars and the exquisite craftsmanship that SENCO’s legacy is built on. Senco represents design and superior craftsmanship for over 85 years. We thank our Karigars for their dedication and being with us over decades and generations.”
The campaign film, conceptualized by Garage Worldwide and brought to life by director Priyanka Ghose and producer Akhil Iyer of Artists Collective, underscores the enduring significance of artisanship in an increasingly modern retail environment.
Raj Nair, Chief Creative Officer at Garage Worldwide, emphasized, “For 85 years, Senco has built its legacy on trust and exquisite craftsmanship. #ApkaShukriya celebrates that craftsmanship and gives credit where it’s due — to the artisans behind the most cherished moments. It’s their mastery that shapes every curve, carve every detail, and turns gold into golden moments. Beautifully brought to life by director Priyanka Ghose and producer Akhil Iyer of Artists Collective, the film is Senco’s tribute to the karigars and their craft.”
Echoing this sentiment, Sanjay Deshmukh, CEO of Garage Worldwide, added, “Behind every piece of Senco’s jewellery, there’s a story of craftsmanship. #AapkaShukriya is a tribute to the artisans and their artistry. It’s a moment to pause and not just marvel at the jewellery but also appreciate the karigars who turn jewellery into a legacy of love and tradition.”
The campaign not only serves as a poignant thank-you to the artisans but also reinforces Senco’s position as a custodian of craftsmanship, blending legacy with emotion.
