New Delhi: Drive FITT, a membership-based sports club designed around cricket, fitness, and recovery using cutting-edge technology, has announced a strategic investment from Australian cricketing sensation Glenn Maxwell. This collaboration marks Maxwell’s first-ever business venture in India and signals a significant milestone for Drive FITT as it strengthens its mission to redefine the convergence of professional sports, performance training, and athlete recovery.
The partnership reflects Maxwell’s growing interest in athlete development and wellness, particularly in the context of cricket and recovery—two pillars that align closely with Drive FITT’s innovative model. Known for his explosive performances and all-round excellence, Maxwell has long been a fan favorite in India through his IPL presence, making this investment a natural progression of his longstanding relationship with the country and its cricketing culture.
Maxwell’s decision to back Drive FITT stems from a belief in the founders’ vision and a deep personal connection to the brand’s purpose. “Joining the Drive FITT team is exciting for me. Cricket, fitness, and recovery have been essential to my journey, and this concept brings them together uniquely and innovatively. I’m looking forward to contributing my experience and helping shape a space that supports athletes at every level,” said Glenn Maxwell.
As part of his investment, Maxwell will play an active role in guiding Drive FITT’s training philosophies and recovery programs, offering insights based on years of experience in international and franchise cricket. His involvement will also include content creation, brand representation, and mentorship—bolstering the platform’s credibility and influence in the high-performance sports ecosystem.
Commenting on the announcement, Preity G Zinta, Co-founder of Drive FITT, said, “Having Glenn join us at Drive FITT is truly special, especially since I’ve worked with and known him for a long time. Our association through Punjab Kings gave me the opportunity to witness his unwavering dedication to excellence. I’ve always admired his forward-thinking, athlete-first mindset which seamlessly aligns with our vision at Drive FITT. I’m thrilled to have him as part of this journey, not just on the field, but now off it too as we build something truly impactful together.”
Shubman Gill, Indian cricketer and Co-founder of Drive FITT, also emphasized the significance of Maxwell’s involvement: “Having Glenn on board brings immense value to our shared vision for Drive FITT. His global experience, deep understanding of the game, and commitment to fitness and recovery make him an ideal partner. I believe his involvement will further inspire young athletes and help us build a truly world-class ecosystem for cricket and wellness in India.”
Founders Mark Sellar and Deke Smith welcomed Maxwell’s investment, saying, “It’s incredibly exciting to have Glenn support what we’re building at Drive FITT. He brings not just experience and credibility, but also a deep understanding of what athletes genuinely need when it comes to performance, training, and recovery. As someone who’s competed at the highest level, his perspective will be invaluable as we scale Drive FITT and continue building a facility that raises the bar for sports-focused fitness in India.”
Echoing this excitement, Vikram Aditya Bhatia, Co-founder & CEO, said, “We are thrilled to welcome Glenn Maxwell to the Drive FITT family. His passion for the game and first-hand experience with elite-level training and recovery make him an invaluable partner. With Glenn’s insights, we aim to build and provide our members access to programs at our club where they can play and train like an elite athlete.”
As Drive FITT scales across India, the brand is poised to leverage Maxwell’s cricketing insights and global visibility to deliver on its promise of holistic, high-performance sports environments that cater to athletes of all levels.
