Bengaluru: Radiowalla Network Limited (Radiowalla) has officially entered the African market through a tripartite agreement with Botswana-based Electro-Metic Enterprises and Shine Bright Proprietary Limited.
Under the terms of the five-year exclusive deal, Shine Bright will serve as the sole distributor and commercial interface for Radiowalla’s suite of offerings in Botswana, including in-store radio, digital signage, corporate audio, and point-of-purchase advertising. The rollout will begin with approximately 300 retail locations operated by Electro-Metic, including the popular Choppies and Liquorama chains.
The agreement marks a strategic milestone for Radiowalla as it expands its footprint beyond India, introducing its proprietary audio engagement platform to Southern Africa’s retail sector. It also lays the foundation for monetizing third-party advertising within Botswana’s retail media ecosystem.
“This collaboration with Shine marks a critical step in our global roadmap. We’re proud to bring Radiowalla’s immersive audio engagement services to Botswana’s vibrant retail sector, starting with ~300 retail locations of Electro-Metic,” said Harvinderjit Singh Bhatia, CEO & Co-Founder, Radiowalla Network Limited.
From a commercial perspective, Shine Bright will spearhead advertiser outreach and regional promotions, leveraging localized content to drive deeper engagement between brands and customers.
“Our alliance with Radiowalla reflects a shared vision to deliver high-impact, localized customer experiences that drive both brand recall and footfalls,” added Sagar Joshi, Director of Shine Bright.
Electro-Metic, on its part, will benefit from enhanced customer engagement solutions, driven by curated music, promotional content, and real-time in-store messaging powered by Radiowalla’s platform.
“Partnering with Radiowalla and Shine enables us to bring world-class in-store audio and engagement solutions to retail environments in Botswana. This collaboration reflects our commitment to integrating smart, customer-focused innovations that enhance the shopping experience and drive value for our clients,” said Karthik Rajendran, Senior Representative, Electro-Metic Enterprises Proprietary Limited.
The agreement has been disclosed to the National Stock Exchange of India under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements), 2015.
