Mumbai: The Dainik Bhaskar Group has once again set a new benchmark in the newspaper industry, achieving an unprecedented surge in circulation. Between January and March 2025, the Group added 1.5 lakh new copies — marking what is likely the largest circulation growth for any newspaper in recent times. This milestone reaffirms Dainik Bhaskar’s position as India’s most innovative and future-ready media house.
This remarkable achievement is driven by a relentless focus on innovation, robust on-ground execution, and cutting-edge, tech-enabled consumer engagement.
The success stems from a meticulously planned, multi-pronged strategy. It began with large-scale surveys conducted by a 900-member field team, utilizing real-time data collection to gain deep insights directly from readers. In a pioneering move for the industry, Dainik Bhaskar introduced OTP-based bookings to streamline reader onboarding.
At the heart of the campaign was the high-impact reader acquisition drive — “Jeeto 14 Crore” — which not only fueled massive engagement but also underscored the enduring relevance of print media in today’s digital world.
Commenting on the achievement, Rakesh Goswami, COO – Operations, said: “This circulation growth isn’t just a number; it’s a reflection of our deep-rooted ground connect, tech-first execution, and unwavering reader focus. Every team member, from our field surveyors to top management, played a critical role in this success.”
Girish Agarwal, Promoter Director – Dainik Bhaskar Group, added: “At Dainik Bhaskar, we are driven by one belief — to challenge the status quo. While many talked about digital, we quietly sparked a revolution on the ground. This growth proves that when newspapers are reimagined with innovation, discipline, and genuine reader engagement, they become more powerful than ever. We’re proud to see readers returning to print.”
With its powerful blend of tech-driven processes, energized internal teams, empowered agents, and immersive reader experiences, Dainik Bhaskar is setting new global standards for print media.
