New Delhi: Ozone has unveiled its latest multi-media brand campaign “Makes the World Go O”, bringing on board Bollywood stars Ranbir Kapoor and Kriti Sanon as its brand ambassadors. The campaign draws inspiration from a universal consumer insight—designing a space is exciting but often filled with challenges related to space, functionality, and aesthetics. Ozone aims to eliminate these roadblocks through innovative, intuitive, and stylish hardware solutions.
Built around the joy of creation and the emotion of fulfilment, the campaign celebrates the moment when a space finally comes alive as envisioned. That expression of delight—symbolised by the ‘O’—is what Ozone delivers to its customers.
Alok Aggarwal, Managing Director of Ozone, said, “At Ozone, our focus has always been on crafting solutions that make everyday interactions with spaces effortless and intuitive. Ranbir and Kriti’s versatility, attention to detail, and deep connection with their audiences reflect the same values we embed in our designs. We’re thrilled to have them on board for this campaign, as they bring our vision to life – showcasing how thoughtful design can transform everyday spaces in ways that make the world go ‘O’.”
Vrinda Aggarwal, General Manager – Marketing at Ozone, added, “Ozone has always been a product-centric brand, and this campaign is inspired by the real-life reactions we see at our experience centre. While our solutions prioritise functionality over aesthetics, our creative partners, Fatmen, and the production team, Bang Bang, brought an incredible vision to life. From set design to product treatment, their approach reimagined Ozone in a way we hadn’t seen before. We’re grateful to Fatmen for conceptualising the ‘O’ and helping us bring the brand to life in a compelling way.”
Ashwin Varkey, Chief Creative Officer at Fatmen, shared, “We realised that architectural hardware solutions were the ‘Uncelebrated Hero’ of every creation. While the inventiveness of these solutions made a creator’s vision possible, they were merely seen as commodities. Which is why our idea and execution focused on bringing to the fore the difference these solutions can make.”
Ranbir Kapoor, speaking on the association, said, “I am very proud to be associated with the brand. Ozone fittings make your wardrobe look as stylish as the clothes you put in them. With dropdown hanger systems, organisers, and soft-closing sliding doors, it will definitely make the world go O.”
Kriti Sanon added, “I am very proud to be associated with Ozone. Be it their fittings for glass, kitchens, or a classy and appealing bathroom and wardrobes. The designs are classy, innovative and will definitely make you go O!”
As Ozone continues to innovate in the architectural hardware space, this campaign reiterates the brand’s commitment to creating thoughtful, design-forward solutions that spark imagination, enhance convenience, and redefine everyday living experiences.
