Mumbai: Bodhitree Multimedia Limited, a content production company, has announced two major strategic developments: the appointment of seasoned media leader Sudip Roy as Group Chief Revenue Officer (CRO) and the launch of a new digital-first division, Bodhi Tree Ventures.
This newly formed vertical marks Bodhitree’s evolution from a pure-play content studio into a future-focused player in digital content monetization. Bodhi Tree Ventures will operate as a dedicated unit to create, manage, and monetize original IPs across platforms such as YouTube and other digital ecosystems, focusing on scalable digital assets and new-age revenue models.
Sudip Roy brings more than 25 years of leadership experience in media revenue management, having held prominent roles across major networks like Star News, Zee, Neo Sports, Network18, and TCM. In his new role, Roy will spearhead Bodhi Tree Ventures’ mandate to develop proprietary IPs, run specialized digital channels, and unlock third-party content monetization opportunities.
Mautik Tolia, MD, Bodhitree Multimedia Ltd, commented on the dual announcement, saying, “We are delighted to welcome Sudip Roy to Bodhitree as we are entering a decisive phase of growth. His strategic acumen and deep understanding of driving revenue strategies and scaling digital businesses make him the perfect fit to lead Bodhi Tree Ventures. This new division marks a pivotal shift in our journey — from being content creators to becoming owners and monetizers of scalable digital IPs. This is an evolution toward owning and building a future-focused revenue model. Together, we aim to shape a resilient and forward-looking content business.”
Sudip Roy shared his excitement about the opportunity, stating, “I’m thrilled to join Bodhitree Multimedia at this exciting phase of growth. With the launch of Bodhi Tree Ventures, we are laying the foundation for a future-ready, digital-first business focused on scalable IPs, strategic partnerships, and innovative monetization models. I look forward to collaborating with Mautik and the team to build sustainable revenue engines and shape the next chapter of value creation for the company.”
Already operational, Bodhi Tree Ventures is working on multiple digital channels and IPs, and is positioned to drive the next wave of value creation for Bodhitree. With this move, the company is reinforcing its position as a leader in the entertainment ecosystem — combining compelling storytelling with robust digital strategy to deliver long-term stakeholder value.
