Mumbai: In a strategic move that blends star power with purposeful storytelling, JP Infra Mumbai Pvt. Ltd. has announced its association with Bollywood icon Kareena Kapoor as the official brand ambassador. The collaboration marks a new chapter in real estate marketing—one that reflects the emotional depth and aspirations of modern Indian homebuyers.
More than just a celebrity endorsement, the campaign is a well-curated brand narrative that celebrates elegance, trust, and the emotional resonance of “home.” Through a series of visually stunning digital films, Kareena Kapoor lends her voice to today’s discerning home seekers—those who value not just square footage, but thoughtful design, meaningful lifestyle amenities, and a developer they can trust.
Launched across YouTube and digital platforms, the campaign features Kareena in immersive storytelling arcs that highlight JP Infra’s premier developments such as North Imperial Green in Thane and The Palace at North Garden City in Mira Road. With taglines like “Where Royalty Resides”, “Best Lifestyle in Thane”, and “Log achhe hai”, the brand communicates a nuanced message that goes beyond infrastructure to tap into the emotional core of home ownership.
Deepak Nair, Head – Marketing at JP Infra Mumbai Pvt. Ltd., commented, “Our collaboration with Kareena Kapoor is not just about leveraging a star face — it’s about aligning with the values of trust, elegance, and aspiration. Through this partnership, we’ve brought our brand philosophy to life in a way that resonates with the evolving expectations of today’s homebuyers.”
Campaign Highlights
- Multi-film rollout across social and digital platforms, tailored for diverse consumer personas and project verticals
- Emotion-led narratives that connect deeply with aspirational Indian families
- Visual storytelling that balances luxurious aesthetics with real-world relevance
- Kareena Kapoor’s persona thoughtfully integrated to reflect the brand’s promise of design excellence, trust, and lifestyle value
As JP Infra continues to contribute to Mumbai’s dynamic skyline, this creative collaboration signals a paradigm shift—from transactional advertising to transformational brand storytelling. With Kareena Kapoor lending her authenticity and charm, JP Infra reaffirms its position as a brand that not only builds homes—but also crafts meaningful life stories.
