MUMBAI: boAt, an audio and wearables brand, continues its deep-rooted association with sports by once again teaming up with T20 powerhouses Royal Challengers Bengaluru (RCB) and Gujarat Titans (GT) as their Official Audio Wearables Partner.
To celebrate the T20 season, boAt has rolled out a new campaign titled ‘Real Se Bhi Clear’, showcasing its Aavante Soundbar range. The campaign kicks off with a film featuring cricketers Virat Kohli, Liam Livingstone, and Krunal Pandya in a sound-first narrative that underlines how game-defining moments become clear with boAt’s sound technology.
This partnership and campaign look to underscore boAt’s continued commitment to bringing fans closer to the game, blending cutting-edge technology with the passion and energy of cricket. By offering audio products and smart wearables, boAt looks to enhance the fan experience, ensuring every chant, cheer, and edge is felt with what it calls cinematic clarity.
With the Aavante Soundbar range, boAt aims to recreate the thrill of the stadium right in people’s living rooms. The brand wants fans to feel like they’re part of the action — whether it’s the roar of the crowd, the crack of the bat, or the tension of a close chase, the soundbar focusses on elevating the home cricket viewing experience to new heights.
Speaking on the partnership and campaign, Vedansh Kumar, Head of Brand Marketing, boAt, said, “At boAt, we don’t just build audio gear — we build moments. With the ‘Real Se Bhi Clear’ campaign and our continued partnership with RCB and GT, we’re making sure fans can feel every snick, every sledge, and every six as if they were right there in the stadium. We’re here to turn up the volume on fandom.”
The makers of the ad conceptualised by Talented, Reya Reji and Nasreen Talukdar, Creative & Brand Strategy from the agency said, “The ‘Real Se Bhi Clear’ campaign celebrates the game through powerful sonic storytelling centered around fan culture and product superiority. The focus was to reignite love for the sound of cricket and get fans to transition from mute-viewing to excitement-packed sound-on viewing.
“IPL campaigns often follow a familiar pattern—players front and center, high-energy visuals, and amplified noise. With boAt’s expertise in audio, we saw an opportunity to tell a smarter story. By making sound, the hero, we broke away from the conventional, creating a campaign that fans didn’t just watch—they heard and remembered.”
Director Kunal Pardeshi said, “We weren’t just making a film for boAt, we were building a sound mnemonic that stays with cricket fans for eternity. Talented had already scripted a winner. Bringing the ‘tock-tock’ to life was hilarious and oddly satisfying. And Richard Illingworth in his ad debut? Absolute sport.”
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