SINGAPORE: McCann Worldgroup India has been crowned Agency of the Year India at the Spikes Asia 2025, cementing its position as a creative powerhouse in the Asia Pacific region. The agency brought home an impressive haul of seven awards, including one Grand Prix, one Glass Spike, three Gold Spikes, and two Silver Spikes, celebrating innovation and excellence in marketing and creative communications.
Leading McCann India’s winning performance was the Grand Prix in Design: Medical Products for the “Fit My Feet” campaign for Buckaroo Footwear. The campaign redefined accessible design with a focus on inclusivity and user empowerment, resonating strongly across both juries and audiences. In addition to the Grand Prix, the campaign also secured:
Gold Spike in Brand Experience & Activation: Breakthrough on a Budget
Silver Spike in Brand Experience & Activation: Single Market Campaign
Another standout moment for the agency came through its impactful work for ESAF Small Finance Bank with the “Dabba Savings Account” campaign. This initiative highlighted the importance of financial inclusion and cultural relevance, earning:
Two Gold Spikes in Brand Experience & Activation: Customer Acquisition & Retention and Creative Commerce: Customer Acquisition & Retention
Silver Spike in Brand Experience & Activation: Social Behavior & Cultural Insight
Glass Spike: The Award for Change
Speaking on the win, Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific and CEO & CCO of McCann Worldgroup India, said, “Being named Agency of the Year India at the Spikes Asia awards is indeed an honour. It is a testament to the global power of creativity and storytelling. These campaigns go above and beyond brand building to make a difference on real human communities, from women in rural India to individuals reconnecting with memory. I am incredibly proud of our teams across the region. It is the quality of their ideas, vision and craft that made these campaigns resonate deeply not only just locally, but internationally.”
The Spikes Asia Awards are considered one of the region’s top honors in creative excellence and marketing effectiveness, recognizing groundbreaking work that combines cultural insight with bold storytelling. McCann Worldgroup’s win this year reaffirms its commitment to using creativity as a force for both business transformation and social impact.
