Mumbai: In a move set to strengthen its national presence, Euro Adhesives, the flagship brand of Jyoti Resins & Adhesives Ltd., has appointed acclaimed Bollywood actor Pankaj Tripathi as its first-ever National Brand Ambassador. The partnership marks a strategic step towards reinforcing Euro Adhesives’ leadership in the woodworking adhesives category while expanding its consumer reach across urban and rural markets.
To coincide with this announcement, Euro Adhesives is launching its all-new 360-degree campaign, #SirfJodoNahinFayedonKeSaathJodo, emphasizing the performance-driven advantages of the brand beyond just strong bonding. The campaign highlights Euro’s superior features, including fast drying, termite resistance, waterproofing, weather-proof strength, and higher coverage with lower product usage. The multi-platform campaign is set to roll out across television, print, digital, and out-of-home (OOH) media from May 2025.
The campaign will see Pankaj Tripathi in diverse roles, portraying a neighborhood hardware store owner and a discerning homeowner, each film showcasing real-world adhesive challenges that Euro Adhesives effectively solves.
Speaking on this milestone, Utkarsh Patel, Managing Director, Jyoti Resins & Adhesives Ltd., said, “At Euro Adhesives, we’ve always believed in forming strong, lasting bonds — not just between materials, but with every stakeholder across our ecosystem. In Pankaj Tripathi, we found a personality who embodies trust, authenticity, and pan-India appeal. His ethos aligns beautifully with our values, and through this partnership, we aim to further accelerate brand recall, drive preference, and expand our reach across urban and rural markets nationally.”
Pankaj Tripathi, known for his deep connection with Indian audiences, shared his enthusiasm about the collaboration, “I believe that strength lies in the foundation—whether in stories or structures. Euro Adhesives stands for reliability and excellence, values I relate to deeply. I’m proud to represent a brand that empowers craftsmen and creators with the confidence to build lasting work, every single day.”
Established in 2006, Euro Adhesives has rapidly become a trusted leader in the woodworking adhesives segment, boasting a market capitalization of approximately INR 1,500 crores. Known for its commitment to innovation and product consistency, the brand has gained strong acceptance among carpenters, retailers, and homeowners alike.
With a state-of-the-art manufacturing facility in Santej, Ahmedabad, Euro is set to scale its annual production capacity to 40,000 tonnes. The company’s extensive distribution network spans 14 states, covering over 100 cities, 12,000+ dealer points, and reaching more than 350,000 carpenters across India.
As the brand continues its journey, Euro Adhesives is committed to driving category leadership through product innovation, strategic marketing, and deep industry engagement—solidifying its position as a name synonymous with trust, quality, and lasting strength.
