MUMBAI: The Souled Store has announce that Redwolf, a name in the pop culture merchandise industry, is now officially a part of its family. The acquisition bring fans more fandom-driven products.
Redwolf’s founders – Ameya Thakur, Rahul Jaisheel and Vivek Malhotra will be joining The Souled Store team.
“Merging with The Souled Store was the next logical step in realizing our vision of bringing the best pop culture merchandise to the Indian audience. All three of us are huge pop-culture geeks ourselves and look forward to leveraging the scale provided by The Souled Store to take the brand to greater heights.” said Vivek Malhotra, Co-Founder Redwolf.
“We are absolutely thrilled to welcome Redwolf to The Souled Store family. Their incredible creativity and commitment to providing fandom-inspired products is a perfect fit. This acquisition will strengthen our mission to become the Home of Pop-culture in India. We are excited to co- build this shared vision with the founders of Redwolf” said Vedang Patel, Co-Founder The Souled Store.
The Souled Store says that a deep love for fandom culture has always been the driving force — creating with fans in mind and celebrating what makes each individual unique. Every product crafted by the brand reflects the stories, passions, and identities that fans carry with them.
With the recent addition of Redwolf to The Souled Store family, the brand marks a new chapter in its journey — one that adds even more heart and creativity to its mission. Redwolf’s creative vision complements The Souled Store’s passion, enabling a broader expansion across movies, TV shows, music, and pop culture like never before.
Fans the company says can now look forward to an even wider selection of unique designs, exclusive collaborations, and innovative products — all under one roof. This partnership brings The Souled Store closer to its ultimate goal: to become a global lifestyle brand that speaks to the soul of every fan.
The Souled Store added that it remains dedicated to providing a platform for passionate fans, with products that reflect their favourite movies, characters, and moments. This acquisition aims to strengthen its commitment to keeping fans at the heart of everything we do.
