MUMBAI: Canon India has unveiled its latest digital campaign India #CANwithCanon, shining a light on how technology is deeply embedded in the lives of Indians across the country. The campaign film follows Canon Ambassador Abbas Baig as he captures real-life stories of everyday people using Canon’s technology to drive progress, celebrating not just innovation, but its impact and how technology make a difference.
India #CANwithCanon campaign showcases how simple, accessible technology is creating meaningful change in diverse places. The film highlights how Canon’s vast portfolio of innovative products and solutions are empowering people from all walks of life – From MNCs and Corporates to a neighbourhood entrepreneur boosting the productivity and efficiency of his business with a Multi-Function Device, students designing projects at home with advanced printers, to architectural studios bringing blueprints to life with large-format printers, the campaign showcases real stories of ambition and achievement. It also shows how Canon’s surveillance solutions help create safer spaces, reiterating its role in India’s development journey.
C. Sukumaran, Senior Director, Product & Communication, Canon India said, “Today, technology is no longer confined to select spaces – it exists in every aspect of daily life, from narrow streets to corporates, commercial spaces and more. Through this campaign, we celebrate the real stories of progress that unfold when innovation reaches every corner of the country. At Canon, we remain deeply committed to driving this inclusive growth by delivering an extensive portfolio of imaging technology that adapts to the evolving needs of our customers and empowers them to succeed.”
Building on the I #CANwithCanon campaign, which showcased how Canon’s solutions have empowered individuals and businesses, India #CANwithCanon reinforces Canon’s commitment to democratising technology and supporting India’s digital transformation. By making technology accessible, Canon says that it is not just enabling smarter work and creativity, but fuelling dreams, celebrating innovation, and empowering a nation.
