Bangalore: As the beloved mango season comes to a close, ITC Sunfeast Baked Creations delivers a final fruity flourish with a whimsical digital campaign that brings its Mad Over Mangoes Again initiative to a delicious, mango-packed climax. Designed as a tribute to India’s collective mango obsession, the finale digital video campaign (DVC) is an ode to pure, pulpy indulgence — dripping with nostalgia, humour, and the golden glow of summer.
The new film transports viewers to a sun-drenched day where mango madness reigns supreme. Quirky, fun, and set to upbeat music, it follows the rise of the “aampaglus” — wildly passionate mango lovers who go to hilarious lengths for their favourite mango-infused desserts. In doing so, ITC Sunfeast Baked Creations turns an everyday indulgence into a larger-than-life celebration, making every fan a proud #CertifiedAampaglu.
Launched earlier this year, Mad Over Mangoes Again featured an exclusive, limited-edition lineup of mango desserts — each crafted to capture the vibrant taste of summer in every bite.
Signature Mango Treats Include:
- Mango Pudding: A creamy jar of custard, salted caramel, and fresh mango chunks — perfect for summer afternoons.
- Mango Mascarpone Cake: Layers of light sponge and rich mascarpone, infused with mango pulp — a nostalgic tropical treat.
- Mango Tres Leches: A reimagined classic soaked in milk and topped with ripe mangoes — refreshingly indulgent.
The range doesn’t stop there. Dessert lovers can also enjoy Mango Cheesecake Bento, Mango & Chocolate Loaded Mini Croissant, Tropical Mango Custard Pastry, Tropical Mango Cake, and a refreshing Mango Shake — all part of the exclusive summer celebration.
Adding an extra dash of charm, the Mad Over Mangoes Again campaign also takes the celebration offline. In Bangalore, fans can walk into any Café Sunfeast Baked Creations with a mango in hand and walk out with a free mango dessert — a cheeky and delightful mango-for-mango exchange. Meanwhile, the full range continues to be available for delivery via Swiggy and Zomato across Bangalore, Mumbai, Pune, Chennai, and Hyderabad, with exciting seasonal offers.
