Mumbai: Tally Solutions has launched the latest edition of its inspiring #StartsWithOne campaign to coincide with the Tally MSME Honours 2025. Building on the success of four previous years, the campaign continues to spotlight India’s thriving MSME ecosystem by recognizing entrepreneurs who have turned ambition into action, driving economic and community-level impact.
The #StartsWithOne campaign takes a fresh narrative approach by focusing on the lesser-told “middle” of the entrepreneurial journey — the phase where perseverance, experimentation, and grit truly shape success. At the heart of the campaign is a compelling film that brings to life the stories of past Tally MSME Honours winners. These narratives capture key turning points — one email, one decision, one opportunity — that sparked transformation and resilience in their business journeys.
“Every MSME journey begins with a single spark – an idea, a moment of courage, a bold first move. With #StartsWithOne, we’re celebrating that very beginning and everything that follows,” said Jayati Singh, Chief Marketing Officer, Tally Solutions. “At Tally, we’re privileged to support MSMEs through their highs and hurdles, especially in that vibrant middle where dreams evolve into impact. These stories aren’t just about personal triumphs; they are about building a larger narrative of inspiration, innovation, and community growth. As we witness over 20,000 nominations for Tally MSME Honours 2025, we’re reminded of the power of one to spark a movement.”
The campaign film, produced by Great Mountain Picturehouse (GMP), authentically captures the emotional highs and lows of small business owners across geographies, reinforcing the campaign’s deeply human focus.
Abhishek Lamba, Founder and Director, Great Mountain Picturehouse, added, “As filmmakers, we feel great joy to capture and tell stories based on real struggles of business owners, and if it can encourage even one entrepreneur to not give up, then our role is fulfilled. Thanks to Tally for giving our team GMP yet another opportunity to create an all-inclusive film covering not just India, but cross boundaries to inspire and acknowledge the efforts of small business owners with big dreams.”
Beyond digital storytelling, the #StartsWithOne campaign extends across traditional media channels and Tally’s robust partner ecosystem, reaching a network of over 20 million people. Through this integrated campaign, Tally reinforces its long-standing commitment to MSMEs by amplifying grassroots voices and empowering real stories of growth and innovation.
The campaign will run through end-July 2025, across platforms including YouTube, Facebook, Instagram, and Tally’s extensive digital and retail footprint.
