New Delhi: OPPO India has set the tone for the upcoming Reno14 Series launch on July 3, unveiling a vibrant new chapter of its popular ‘Live the Aawara Life’ campaign. Featuring Siddhant Chaturvedi, Ishaan Khatter, and Pooja Hegde, the brand film is a celebration of spontaneity, friendship, and rediscovery—bringing to life the spirit of the Reno14 Series as the ultimate travel companion.
After a playful teaser by Ranbir Kapoor, who name-dropped his “Aawara Gang,” OPPO now reveals the full story. The film follows Siddhant, Ishaan, and Pooja as they ditch their urban routines and hit the road to reconnect with forgotten dreams. Set against the backdrop of the reimagined ‘Aawara Hoon’ anthem, the Reno14 Series takes center stage—not just as a device, but as the fourth companion capturing candid, mid-laughter memories with its flagship-level camera capabilities.
With a 50MP AI camera, 3.5x Telephoto Portrait lens, 4K 60fps HDR video, and IP68/IP69 protection, the Reno14 Series is crafted for life’s unfiltered adventures. The campaign film is live across digital platforms, cinemas, and OTTs.
Commenting on the campaign, Sushant Vashistha, Head of Product and Digital Marketing at OPPO India, said, “At OPPO, we are driven by the spirit of now – of turning everyday moments into unforgettable stories. With over 130 million Reno users globally, our goal has always been to empower creativity and live fully in the present. ‘Live the Aawara Life’ builds on this spirit, celebrating the joy of exploration and spontaneity that resonates with today’s generation. Ishaan, Siddhant and Pooja embody the soul of the Reno14 Series—curious, bold, and always ready for the next chapter.”
Actor Siddhant Chaturvedi shared, “Being part of the Reno journey has always felt personal. The emotion of Living the Aawara Life is so real and relevant today. It reminded me how powerful it is to pause, reconnect and live something you once promised yourself.”
Ishaan Khatter added, “There’s a kind of magic in leaving the script behind—just hitting the road with old friends and no plan. That spirit of spontaneity resonated with me. This campaign isn’t just about capturing memories, it’s about living them – fully, freely, in the moment.”
Pooja Hegde noted, “There’s a beautiful honesty in the story. It’s about joy, nostalgia, and the kind of memories that stay with you. Shooting it with the Reno14 felt like we weren’t performing – we were just living it.”
Sumit Chaurasia, Founding Partner and Creative Head, Delhi, Famous Innovations, concluded, “The Aawara life has evolved from its older meaning to now embody the spirit of a true explorer. In today’s world, if you are not a little bit ‘aawara’, you are probably missing out on life’s best unscripted moments! That’s precisely why we are so thrilled to team up with OPPO India for their Reno14 Series to bring this to life, bringing those travellers’ mindset on board by seamlessly integrating those handy features you need right at your fingertips on the go. So, what are you waiting for? It’s time to live the Aawara life and snap it forever!”
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