Mumbai: AI-enabled game publisher Felicity has announced the appointment of İlker Yoldaş as its new Vice President of Product, marking a strategic move in the company’s mission to innovate and scale globally. A veteran with over two decades in the gaming industry, İlker brings a wealth of experience in live game operations, product infrastructure, and AI-driven personalisation.
With an impressive track record at Homa, TastyPill, and Peak Games, and most recently as Head of Studio at Quiet, where they led the company to a successful acquisition by TapNation, İlker is renowned for their systems-thinking approach and player-first philosophy. Their leadership will be key to shaping Felicity’s product strategy and global footprint.
“Proud to join Felicity as VP of Product,” said İlker Yoldaş. “Energy is high, the roadmap is defined, and we’re hiring across multiple roles. Looking forward to shaping the future landscape of gaming through unseen innovations that redefine the industry.”
Felicity is actively building a high-impact global leadership team as it moves toward a tech-first publishing model. The company is focused on redefining game discovery, distribution, and scaling by blending advanced tech design, monetization strategy, and market expertise.
“İlker is a systems thinker with a player-first heart,” said Anurag Choudhary, Founder & CEO of Felicity. “İlker’s experience in leading teams, scaling live titles, and integrating AI into core gameplay systems makes for a perfect fit as we enter Felicity’s next phase of growth.”
Anurag added, “Felicity’s next chapter is global. Our talent footprint will span select markets globally, and every new team member will add deep expertise in mobile gaming, monetization strategy, and AI-driven design. We’re scaling not just our games but the systems behind them.”
