DaMENSCH, a men’s innerwear brand, has unveiled its latest campaign, ‘The Most Comfortable Man wears DaMENSCH’, shining a spotlight on real men who lead with comfort, confidence, and authenticity. The campaign celebrates achievers who embody a modern expression of masculinity—rooted in self-belief and ease, rather than conventional expectations.
Featuring a diverse ensemble of personalities, the campaign includes 16-time Guinness World Record holder Vispy Kharadi, bilingual conscious rapper Yelhomie from Manipur, fitness and wellness entrepreneur Rishi Solanki, charismatic DJ Danesh Doctor, comedian and RJ Vidit Sharma, and fashion model Amit Eapan. Each of them brings a compelling story of individuality, showcasing how true comfort empowers them to thrive in their craft and connect with their identities.
Anurag Saboo, Co-Founder and Director at DaMENSCH, shared, “At DaMENSCH, we believe that comfort goes beyond fabric and fit. Our brand DNA is built on confidence, innovation, and the freedom to be yourself, and this campaign truly brings that to life. We genuinely believe that everyone is at their best when they are comfortable, and this campaign reflects exactly that. We’ve brought together six men who embody this philosophy in their everyday lives. Each talent featured in the film represents a unique expression of modern masculinity, grounded in self-belief, ease, and purpose. This is the essence of what DaMENSCH stands for.”
By placing real individuals—rather than traditional celebrities—at the forefront, the brand underscores its vision to redefine comfort not just as a functional benefit, but as a mindset and way of life. The campaign offers an inclusive lens into masculinity, one where success is measured by authenticity and quiet confidence, rather than appearances.
