Bengaluru: Kerala Police’s recent public service film, “Say No to Drugs,” produced using next-generation AI by Spark Originals, the creative studio of OneIndia, has received international recognition at the AI FilmFest Serbia 2025 and the Neuro Masters AI Film Festival 2025.
Developed in collaboration with Kerala Police, the campaign harnessed advanced AI storytelling to create a cinematic, emotionally resonant PSA aimed at combating youth drug abuse. Its innovative approach and social impact have set a new benchmark for digital public service communication in India.
“With Spark Originals, our goal was to show how AI-powered storytelling can break through the noise and make important social messages truly connect,” said Ravanan N, CEO, OneIndia. “We’re proud to help Kerala Police lead the way in reaching young audiences where they live: online, on their terms.”
The campaign was launched and personally endorsed by Kerala’s Director General of Police, Manoj Abraham (ADGP, Cyber Operations), and has been widely shared across official Kerala Police digital platforms. Senior police leadership described it as “a powerful way to create awareness among the youth.”
Using proprietary AI tools, Spark Originals delivered a high-impact narrative that moves beyond traditional, didactic PSAs. The global recognition at both international AI film festivals underscores not only Spark Originals’ creative leadership but also India’s growing influence at the intersection of AI and social good.
