Chennai- In a bold and innovative move, Casagrand, the real estate developer, has launched ‘Casagrand Rush Hour’—a 96-hour, non-stop homebuying festival that aims to transform the real estate purchase experience for consumers in Chennai. Held between 4th and 7th September 2025, the campaign blends the excitement of flash sales with end-to-end property solutions, making homebuying more dynamic, rewarding, and transparent.
Day one of the campaign has already seen an enthusiastic response from prospective buyers across the city, with several projects drawing substantial interest. The initiative offers homebuyers the opportunity to save up to ₹10 lakhs on a diverse portfolio of 30 marquee residential projects, spanning premium villas, budget-friendly apartments, and lifestyle-centric homes.
The campaign covers key developments across Chennai’s rapidly growing corridors, including:
- Casagrand Cheers (Kelambakkam–Vandalur Main Road)
- Casagrand Madelyn (Thirumudivakkam)
- Casagrand Flagship (Pallikaranai)
- Casagrand Reva (Pallavaram)
- Casagrand HolaChennai (Sholinganallur)
- Casagrand Jarvis (Siruseri)
Each project comes with exclusive Rush Hour offers and is part of a unified campaign platform designed for round-the-clock access and simplified decision-making.
By going beyond traditional real estate marketing tactics, Casagrand’s Rush Hour introduces 24/7 sales operations, direct consumer engagement, and transparent pricing models, creating a sense of urgency and excitement similar to leading e-commerce flash sales — but in the high-stakes world of property.
The four-day campaign also reflects the company’s ongoing commitment to innovation, affordability, and customer-first thinking, aimed at making homeownership more accessible and stress-free.
As the festival continues through 7th September, Casagrand is positioning this campaign as a new benchmark in real estate marketing — one that merges speed, scale, and service in a way few in the industry have attempted. With deep offers and an immersive experience tailored for today’s digital-savvy homebuyers, Rush Hour is set to be a game-changer in the Chennai property market.
