New Delhi: Thermocool Home Appliances has announced Bollywood star Saif Ali Khan as the brand ambassador for its cooling products portfolio. The association marks a significant step in strengthening Thermocool’s brand presence while highlighting its focus on combining comfort, performance, and style for modern Indian households.
As the face of Thermocool’s value-added cooling range—including desert air coolers, room coolers, and portable coolers—Saif Ali Khan will be featured across high-profile campaigns, consumer promotions, and digital activations. The collaboration aims to revitalize the brand’s connect with consumers, especially during the summer season when cooling appliances are most in demand.
Rajeev Kumar Gupta, Managing Director, Thermocool Home Appliances, said, “This collaboration is a strategic milestone in Thermocool’s brand evolution. Saif Ali Khan plays an important role in the minds of the modern Indian consumer who appreciates both utility and style. His partnership brings a renewed energy to our brand communications and restates our commitment to providing cooling solutions that are high-performance, aspirational, and design-centric.”
Adding to this, Tushar Gupta, Director of Operations, Thermocool Home Appliances, said, “We are delighted to welcome Saif Ali Khan, whose versatility, charm, and credibility as a performer perfectly embody our core values of our brand. His two-year association with Thermocool will not only enhance our brand’s connection with consumers but also solidify our position as the preferred choice in a highly competitive market. Through this collaboration, we continue to be committed to providing high-quality, innovative, and trendy cooling products that meet the changing demands of today’s homes.”
Tanuj Gupta, Director Sales & Marketing, Thermocool Home Appliances, added, “The consumer of today appreciates functionality as much as aesthetics and looks for products that provide performance without compromise on design. Saif Ali Khan, with his ageless charm, versatile character, and generation-strong connection, embodies the intersection of style and substance perfectly. His credibility and aspirational value make him perfect for our brand philosophy. We believe his association will further strengthen Thermocool’s position as India’s destination brand for efficient, modern cooling solutions that cater to the evolving tastes of contemporary households.”
Thermocool has built a loyal consumer base by offering innovative products that combine advanced cooling technology with ease of use. With Saif Ali Khan on board, the brand is set to elevate its image further, delivering premium experiences across media platforms while reinforcing its position as a household favorite for reliable and stylish cooling solutions.
