Kolkata: Birla Tyres has announced its association as the Official Tyre Partner of the DP World Asia Cup 2025. To mark the milestone, the company has unveiled its latest campaign film, “Rolling with Champions”—a tribute to the spirit of cricket and Birla’s enduring values of strength, trust, and resilience.
The campaign positions Birla Tyres as a symbol of reliability and performance, reflecting its legacy of creating tyres that go the distance—just like the champions of cricket. Blending the grit of players with the resilience of tyres on the road, the film conveys the powerful message: “where strength meets passion.”
Speaking at the association, Somesh Satnalika, Business Head, Birla Tyres, said, “Cricket is more than a sport – it is an emotion that unites millions. The Asia Cup is where this passion shines brightest, and with ‘Rolling with Champions,’ Birla Tyres is proud to be part of that journey. This partnership is our way of celebrating the spirit of champions—on the pitch and on every road.”
The DP World Asia Cup, one of cricket’s most celebrated tournaments, brings together the continent’s leading teams on a global stage. Birla Tyres’ partnership reinforces its commitment to connecting with audiences through platforms that inspire pride, performance, and unity.
