Mumbai: MY FM, the radio arm of the Dainik Bhaskar Group, has kicked off the festive season with an ambitious content and marketing strategy aimed at strengthening its leadership in India’s regional radio space. Known for its hyperlocal focus, MY FM has launched a robust mix of celebrity-led on-air programming and wide-reaching on-ground events across key markets.
The network has rolled out three high-profile shows — Aha Zindagi with veteran actor Anupam Kher, Nayab Nazariya with spoken-word artist Nayab Midha, and Comedy Punchayat featuring well-known comedians Gaurav Gupta, Jaspreet Singh, and Amit Tandon. These properties are designed to deliver a variety of formats including inspiration, culture, and humor, catering to a broad listener demographic.
Alongside its on-air campaigns, MY FM is executing a series of large-format on-ground activations in strategic urban and semi-urban centers. These include the Building Gujarat B2B Conclave, multi-city Garba Nights during Navratri, and the Rajasthan Visionary Summit 2025 in Jaipur. Garba events have already been held in cities like Ahmedabad, Chandigarh, Indore, and Raipur, with appearances by celebrities such as Bally Sagoo and Rashmi Desai to boost audience turnout and engagement.
Further strengthening its regional presence, the network has reintroduced its flagship Ganesh Chaturthi campaign, Mushak Messenger, now in its fifth season in Maharashtra. This property remains one of MY FM’s most anticipated regional activations during the festive calendar.
Other noteworthy initiatives include the fourth season of the Teej Queen event in Jaipur, which drew a strong turnout and featured prominent local dignitaries and television personalities. In Chandigarh, the launch of the Rajkumari event served as a dual platform to introduce Nayab Midha’s new radio show and engage with listeners through live experiences.
With Navratri and Diwali approaching, MY FM is positioned to maximize listener engagement and advertiser reach across its network of stations. Through a blend of curated celebrity content, regional relevance, and strong ground presence, the station aims to deliver impact at scale during one of the most lucrative seasons for media and advertising in India.
