Bangalore: Wrogn, one of India’s leading youth fashion brands from Aditya Birla’s TMRW, has launched its latest campaign featuring Bollywood actor Ibrahim Ali Khan. Titled “Wrogn. But Real.”, the campaign is a bold statement that challenges the societal obsession with perfection, encouraging India’s youth to embrace authenticity and individuality.
The campaign seeks to empower young people by celebrating what makes each person unique. In the film, Ibrahim Ali Khan delivers a candid message:
“Some people are born gifted. And some, born imperfect. Perfection is overrated yaar. Out here, we don’t judge, we don’t fuss. We accept each other for who we are, with all our strengths and shortcomings. Here’s to those who are born Wrogn.”
Speaking about the campaign, Anjana and Vikram Reddy, co-founders of Wrogn, said, “At Wrogn, we have always stood for authenticity, courage, and self-expression. This campaign with Ibrahim takes that philosophy further. Today’s youth live under immense pressure to conform and perform. With ‘Wrogn. But Real.’ we want to remind them that it’s okay to be unapologetically yourself. That is where true confidence and style come from.”
Ibrahim Ali Khan, Bollywood actor and Wrogn brand ambassador, shared his thoughts, saying, “What I love about Wrogn is that it doesn’t box you in. It’s real, raw, and imperfect – just like life. That’s why this campaign feels personal to me; it mirrors how I see style: unfiltered, effortless, and never trying too hard.”
Since its inception in 2014, Wrogn has captured the hearts of India’s youth with its bold, quirky, and distinct fashion offerings. This new campaign furthers the brand’s commitment to promoting self-expression, individuality, and authenticity, building a deeper connection with its young audience.
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