Mumbai: IndiaBonds, a fintech, SEBI-Registered Broker (Debt Segment), and licensed Online Bond Platform Provider (OBPP), has unveiled its latest campaign, #ApnaTohFixedHai, timed with the Asia Cup 2025.
The campaign underscores how bonds provide retail investors with the certainty of fixed income returns. Developed entirely in-house with the help of AI tools, the film uses a light-hearted exchange between two friends to highlight how simple it is to earn passive, fixed returns through bonds — similar to receiving rental income or regular interest payments. The punchline, “IndiaBonds pe apna toh fixed hai,” reinforces the ease and reliability of bond investing.
The two-week campaign is airing television spots during Asia Cup fixtures, supported by a strong digital surround strategy across social media, OTT, and other platforms.
Vishal Goenka, Co-Founder of IndiaBonds.com, said, “With this campaign, we wanted to simplify the concept of fixed income while connecting with audiences in a relatable manner. Cricket brings the country together, and the Asia Cup was the right moment to spread the message that bonds are not just for institutions but for every investor seeking fixed returns & regular income.”
Through this initiative, IndiaBonds continues its mission of making fixed income investing accessible, while encouraging greater retail participation in India’s $2.78 trillion bond market.
