Mumbai: Nu Republic®, the lifestyle technology brand celebrated for its bold approach to wear-tech, has announced acclaimed actor Abhay Deol as its brand ambassador and unveiled its latest innovation: the Triphop® smart backpack range, designed for music lovers, creators, and urban trendsetters. The announcement is supported by a high-decibel multi-platform campaign.
As part of the launch, Nu Republic released a behind-the-scenes (BTS) film featuring Abhay Deol, offering a glimpse into his personal style and creative involvement with the brand. The film underscores the actor’s collaboration in shaping the product and reflects Nu Republic’s philosophy of breaking conventions and fostering self-expression. Abhay Deol will also engage in various promotional activities, including digital and print campaigns, events, and social media initiatives.
Commenting on the collaboration, Abhay Deol said, “I’m excited to be the face of Nu Republic’s Triphop collection and to build backpacks that reflect my personal style. That’s what excites me, to be part of a brand bold enough to experiment and to put my name on products I truly help shape.”
Ujjwal Sarin, Founder of Nu Republic, added, “Our fans have been asking us to shake up the boring world of travel gear, and we heard them loud and clear. With Triphop, we’re bringing the same tech-inspired drip that made our audio gear iconic, now designed to move. And with Abhay on board not just as a collaborator but a co-creator, this multi-year partnership is about to set a whole new standard.”
The Triphop Voyager Series introduces five backpacks and sling designs, combining functionality with style and incorporating tech-powered features for modern lifestyles.
