MUMBAI: Indian consumer electronics and automotive tech brand Dylect has launched its nationwide awareness campaign titled ‘Scam Ya Dash Cam’, featuring Rannvijay Singha. This campaign aims at promoting road safety and encouraging the adoption of dashboard cameras among Indian drivers. It captures the need for greater accountability in a country where everyday driving is often accompanied by chaos, rash driving, road scams, and blame-shifting incidents. The campaign film, launched on social media platforms, presents real-world scenarios where the absence of visual evidence can lead to vulnerability for honest drivers.
The campaign positions the dash cam as an essential tool for protection against on-road scams, offering real-time evidence through Dylect’s dash cams equipped with Full HD night vision, Sony Starvis 2 sensor, loop recording, G-sensor, and parking surveillance.
Anuj Bhatia, founder, Dylect, shared, “The campaign is deeply aligned with our mission to bring practical, tech-forward solutions to our customers. With this dash cam launch and awareness campaign, we hope to make roads safer for everyone and put an end to on-road scams and disputes, because the truth will always be recorded.”
The campaign was creatively conceptualised and executed by Art-E Mediatech, a leading digital and Martech agency known for its storytelling-first approach. From scripting the campaign narrative to directing the film, the agency played a central role in turning an everyday insight into a mass-relevant communication asset.
Tejender Sharma, co-founder Art-E Mediatech, explained, “As a creative agency, our objective was to capture the raw tension every driver experiences when confronted with on-road scams. We wanted to bring alive that fear and sense of helplessness, amplify it against the false authority scammers often project, and create a narrative that feels both cinematic and real. In this storyline, the Dylect Dash Cam emerges as the natural hero — a protector that flips the power dynamic in seconds and empowers drivers with the truth.”
With rising traffic and the unpredictability of Indian roads, Dylect Dash Cams bring drivers the reassurance of undisputed evidence and greater peace of mind.
Watch the campaign 1 film here:
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