Noida: Dish TV India has announced a strategic partnership for its newly launched integrated smart TV brand VZY with two of India’s biggest entertainment properties — Bigg Boss Hindi and Bigg Boss Kannada.
Positioned as India’s first truly integrated Smart TV, VZY eliminates the need for separate DTH or OTT subscriptions, offering consumers a seamless viewing experience with all content subscriptions included. The brand also offers integrated iSTB models, combining set-top box functionality into the device itself.
As part of the association, VZY will serve as the Co-powered by Sponsor for Bigg Boss Hindi on COLORS SD and COLORS HD, and as the Co-Presenting Sponsor for Bigg Boss Kannada, airing on COLORS Kannada and streaming on JioHotstar.
The collaboration reinforces VZY’s strategy to connect with Indian households through high-impact entertainment IPs with strong national and regional fandom.
Speaking about the association, Sukhpreet Singh, Chief Revenue Officer, Dish TV India, said, “With the launch of VZY, our integrated smart TV brand, we aim to transform how families enjoy entertainment at home. Bigg Boss, both in Hindi and Kannada, is a show that unites audiences across regions and languages, making it the perfect platform for us to connect with viewers nationwide. This association allows us to showcase VZY as the smart TV of choice for today’s entertainment-first consumers and strengthens our connection with Indian households across both urban and regional markets.”
Adding further, a JioStar spokesperson commented, “Bigg Boss has cemented its place as India’s most-watched and talked-about reality series, season after season, redefining entertainment engagement across TV and digital. We are delighted to have VZY on board as a key sponsor this year, with their smart TV proposition perfectly complementing the immersive experience that fans look forward to.”
Fans can watch the latest season of Bigg Boss Hindi on COLORS SD and COLORS HD, and Bigg Boss Kannada on COLORS Kannada and JioHotstar, powered by this new association with VZY.
