Mumbai: Fashion footwear and accessories brand ALDO has launched its Fall/Winter 2025 campaign, ‘Try Every Thing’, in the Indian market. The campaign aims to position the brand as a champion of fearless self-expression, personal reinvention, and style experimentation, especially among younger consumers.
The campaign features emerging Indian actors Rasha Thadani and Vedang Raina as brand ambassadors, reflecting ALDO’s focus on connecting with a new generation navigating pivotal life moments, including first jobs, lifestyle shifts, and creative pursuits.
Designed to resonate with evolving consumer mindsets, the campaign encourages embracing change, exploring individuality, and expressing personal style with confidence. ALDO’s FW25 product line supports this narrative through a bold assortment of footwear and accessories, including jewel-toned and metallic finishes, sequined heels, statement clutches, polished loafers, and versatile sneakers.
The campaign roll-out includes a series of short cinematic films capturing authentic, everyday experiences such as first-time performances and spontaneous adventures. It is directed by Stefanie Soho, with cinematography by David Picard and styling by longtime collaborator Cary Tauben.
As part of a broader brand evolution, ALDO continues to leverage immersive experiences, influencer-driven storytelling, and culturally relevant content to strengthen its presence in the Indian fashion market. With this campaign, the brand aims to inspire consumers to embrace experimentation, both in their personal journeys and style choices.
