Mumbai: Behavioural strategy consultancy WolfzHowl has announced the appointment of Eswara VAN Sharma as Consulting Director – #StraTech & Brand Orchestration (India & ASEAN).
As WolfzHowl advances its #StraTech movement, VAN will play a key role in leading brand relationships, driving client success, and deepening the consultancy’s integration of behavioural insight with technology-led strategy. The #StraTech approach—an evolution from strategy to strategy + technology—represents the convergence of deep cultural and behavioural understanding with the precision and scalability of technology, with AI serving as a central enabler for business growth.
VAN brings over three decades of leadership experience across marketing, innovation, and strategy in India, the Middle East, and Southeast Asia. He has held senior roles at Leo Burnett Malaysia, Digital Nasional Berhad, DDB Group Singapore, and NVIDIA India, where he served as Head of Marketing. Throughout his career, he has worked on transformative initiatives for global brands such as Mondelez, Emirates, Samsung, and ExxonMobil, blending creativity with technology to drive impact.
“Over the past 13 years, we have built deep expertise and delivered strategic growth across 30+ categories. We have also seen tremendous business growth in the last two years. As we embrace the next chapter, WolfzHowl needs experienced leaders now to grow and consolidate our evolution via #StraTech. VAN’s experience, integrity and affable leadership make him the perfect catalyst for this phase of growth – both in India and globally,” said Kalyan Ram Challapalli, Founder, WolfzHowl India & Partner and Head of Strategy – WolfzHowl Global.
“It’s rare to find an opportunity that brings together the sum of one’s experiences – in behavioural science, technology, and brand building – while still offering room for growth and exploration. I’m excited to orchestrate strategy and technology with WolfzHowl, and help shape the movement we call #StraTech,” added Eswara VAN Sharma.
Based in Bengaluru, VAN will leverage his expertise and network to drive WolfzHowl’s growth across Australia and Southeast Asia, working closely with Waheed Bidiwale and Jean Paul to further strengthen the consultancy’s global footprint.
