Surat: Surat-based industrialist Piyush Desai’s educational campaign, ‘Hiraba No Khumkar’, aimed at promoting the education of the girl child, has evolved into a larger social movement, now extending its reach to support farmers affected by unseasonal rainfall.
Launched on September 17, 2025, to mark the 75th birthday of Prime Minister Narendra Modi, the initiative began with educational assistance for 551 girls from economically disadvantaged families. Each student received financial aid of Rs. 7,500 to cover school fees and related educational expenses.
At a recent event, the initiative expanded its scope by extending support to an additional 551 students, bringing the total number of beneficiaries to 1,102 girls. To date, total assistance worth Rs. 41,32,500 has been disbursed under the campaign. The effort has also been broadened to include 7,500 farmers who were impacted by unseasonal rains, each receiving financial assistance of Rs. 7,500.
Speaking on the occasion, Piyush Desai said, “Educating a daughter is the most effective way to strengthen the nation’s future. With the blessings of Hiraba, it is my resolve to continue this mission and reach many more families in the years ahead.”
He further announced an ambitious goal to assist 21,000 girls through educational grants, amounting to a total planned contribution of Rs. 1,575 crores.
The event witnessed participation from students, parents, social workers, and industrialists, who lauded the initiative as a source of inspiration for the wider business community.
Piyush Desai considers the ‘Hiraba No Khumkar’ campaign—launched with a strong sense of social responsibility—as one of the most meaningful endeavors of his life.
