Mumbai: Campus Activewear Ltd., a sports and athleisure brand, has partnered with Terribly Tiny Tales (TTT) to unveil Five, Six, Seven, Ate!, a new Instagram-based micro-drama series capturing the spirit of Gen Z—driven, expressive, and unapologetically authentic.
The 15-episode series, each under two minutes, is set against the vibrant backdrop of competitive dance. Five, Six, Seven, Ate! follows the intertwined journeys of four young women as they chase their ambitions, navigate friendships, and carve their own identities in a world that never stops moving. Blending raw emotion with youthful energy, the narrative celebrates individuality, resilience, and the creative pulse that defines young India.
The series brings to life Campus Activewear’s Move Your Way philosophy, emphasizing confidence, creativity, and the courage to keep pushing forward. It also reflects the brand’s continued focus on empowering young women through its You Go, Girl messaging.
Prerna Aggarwal, Chief Innovation Officer, Campus Activewear Ltd., said, “Gen Z connects most deeply with stories that feel real and unfold in the spaces they inhabit, especially social. Partnering with TTT was a natural step for us, to create narratives that reflect the world our consumers live in. This microdrama brings both our philosophies ‘Move Your Way’ and ‘You Go, Girl’ alive in a way that’s instinctively social, emotionally honest, and reflective of how young India tells its own stories today.”
Anuj Gosalia, Founder & CEO, Terribly Tiny Tales, added, “TTT has always been about stories that feel like they belong to you. Collaborating with Campus felt seamless, both of us speak to the same world, one that’s expressive, curious, and constantly evolving. It’s not content for Gen Z; it’s storytelling from their world.”
Through this collaboration, Campus Activewear and TTT aim to redefine brand storytelling by participating authentically in youth culture—becoming co-creators in narratives that resonate with the generation they seek to inspire.
