Mumbai: Selva Prabu has been promoted to Director – Content Marketing -Tamil Business (JioHotstar & Star Vijay) at JioStar. He was previously serving as Senior Manager – Marketing at the company.
Announcing the new role on his LinkedIn handle, Selva shared, “Excited to share that I’ve taken on a new role as Director – Content Marketing – Tamil Business (JioHotstar & Star Vijay) at JioStar! Looking forward to the road ahead.”
In his expanded role, Selva will be responsible for driving content-led marketing strategies across JioStar’s Tamil portfolio, with a focus on strengthening audience engagement, brand equity, and integrated campaign execution across platforms.
Prior to joining JioStar, Selva has worked with several leading organisations including Deccan Herald, BusinessLine, Sportstar, The Hindu Lounge, Frontline, WAN-IFRA, Ogilvy & Mather, and MphasiS.
With over 14 years of experience, Selva brings deep expertise in integrated marketing, campaign strategy, and content-driven engagement with a strong focus on delivering measurable ROI. He has a proven track record of managing multi-market campaigns, building strong brands, and leading high-performing teams across broadcast, digital, and on-ground channels.
