New Delhi: Nxtcell India Pvt. Ltd., the company operating the Alcatel brand in India and other international markets, has announced the appointment of Mr Atul Vivek as its Chief Executive Officer (CEO), effective 1 January 2026. The leadership transition marks a significant milestone for the organisation, with Vivek stepping up from his role as Chief Business Officer (CBO) to lead Nxtcell India into its next phase of growth.
With close to two decades of leadership experience across sales, marketing, retail operations, and profit and loss (P&L) management, Vivek brings deep industry expertise to the role. His career spans senior leadership positions at organisations such as Realme, Samsung Group, boAt, Lava, Aditya Birla Group, and Future Group, where he built and scaled businesses across competitive consumer markets.
During his tenure as Chief Business Officer, Vivek played a key role in expanding Alcatel India’s market presence, executing strategic go-to-market initiatives, and building high-performance teams aligned with long-term growth objectives.
In his new role, Vivek will assume end-to-end responsibility for business growth, operations, and strategic direction across the Alcatel smartphone portfolio and connected ecosystem, along with other brands under Nxtcell India Private Limited. He will also lead the growth and expansion of all brands within the company’s portfolio across Indian and international markets. As part of its growth roadmap, Nxtcell India is preparing to launch a new smartphone, an AIoT-connected ecosystem, and a consumer durables brand.
Commenting on the appointment, Sanjeev Rathi, Managing Director, Nxtcell India, said, “We are delighted to have Atul Vivek as an important pillar of our organisation. He has consistently demonstrated strong leadership, strategic foresight, and execution excellence. His elevation to CEO represents progression and reinforces our confidence in his ability to scale the business, strengthen our multi-brand portfolio, and lead Nxtcell India through its next chapter of sustained growth and global expansion.”
Sharing his thoughts, Atul Vivek, Chief Executive Officer, Nxtcell India, added, “It has been a privilege to be part of Nxtcell India’s journey and building Alcatel, and I am honoured to lead the organization at this pivotal stage of growth and also to launch new brands and expand to other global markets. Together with our leadership team and colleagues, I look forward to accelerating brand-led growth, expanding globally, and building innovative, future-ready solutions that drive long-term impact.”
