Pune: Behavioural strategy consultancy Wolfzhowl has announced a strategic partnership with Pune-based integrated creative consultancy The Brand Odyssey to launch Wolf Odyssey, a strategic consumer engagement firm headquartered in Pune. The new entity will serve brands across regional, national, and select international markets.
The collaboration brings together Wolfzhowl’s expertise in StraTech and growth strategy with The Brand Odyssey’s on-ground marketing and creative advertising capabilities. Wolf Odyssey will operate as a centre for senior-level strategic thinking and execution, supporting brands across sectors including real estate, BFSI, pharma, healthcare, and traditional and modern retail.
Saurabh Khatri will lead client relationships and business growth for Wolf Odyssey from Pune. Founder of The Brand Odyssey, Khatri brings over 18 years of experience across India, the UAE, and Southeast Asia, spanning FMCG, hospitality, real estate, lifestyle, and services. His career includes a leadership stint as Head of Digital at McCann Worldgroup Indonesia, where he worked on brands such as Dettol, Mentos, and Burger King.
Working alongside him, Anupama Yadav joins as Strategy Head and Consultant Partner. With over 12 years of experience in brand strategy, Yadav has held senior roles at Ogilvy, Grey Group, Dentsu Creative, and JWT, and has partnered with leading global and Indian brands across luxury, automotive, FMCG, healthcare, lifestyle, alco-bev, and consumer durables. Now based in Pune, she will focus on delivering senior, on-ground strategic leadership to regional brands through Wolf Odyssey.
Speaking on the launch, Kalyan Ram Challapali, Founder, Wolfzhowl Global, said, “Wolf Odyssey reflects how client needs are evolving, towards a sharper, more localised strategy that can move seamlessly from thinking to execution. By bringing together Wolfzhowl’s creative and content strengths with The Brand Odyssey’s depth in brand and digital strategy, we’re expanding our offering in a way that is both focused and flexible. This collaboration allows us to partner more closely with brands that need senior, hands-on thinking to drive relevance and growth in specific markets.”
Anupama Yadav and Saurabh Khatri said in a joint statement, “Wolf Odyssey has been conceived to address a clear gap we see in the market, brands needing strong, on-ground strategic leadership that understands local context without losing sight of larger brand ambition. The early response has been encouraging, with mandates already underway across healthcare and diagnostics, and conversations opening up across sectors. What’s most exciting is the opportunity to build brands with clarity, intent, and sustained impact, right from the ground up.”
Wolf Odyssey has already commenced work on its initial mandates, spanning healthcare, diagnostics, and local business strategy engagements, marking a strong start for the newly launched strategic consumer engagement firm.
