Gurugram: ICCPL Group (www.iccplgroup.com), one of India’s large-sized public relations firms with one of the most extensive real estate client portfolios in the country, has announced that it has secured the integrated communications mandate for Felix Plaza, an upcoming retail-led commercial development in Gurugram. As part of the engagement, ICCPL Group’s digital arm, Digicomm Marketing Services LLP (DigiComm), has also been appointed to handle the project’s digital marketing mandate.
With this win, ICCPL Group further strengthens its leadership position in the real estate communications space, adding Felix Plaza to its already expansive portfolio of residential and commercial real estate clients across India. The mandate underscores the growing demand for integrated PR and digital communication strategies in the sector.
Located in Sector 82A, Gurugram (Haryana), Felix Plaza is being developed as a retail-led destination that will feature organised retail, food and beverage outlets, and entertainment offerings. The development is strategically positioned within a rapidly growing residential and commercial catchment, catering to the increasing need for structured retail infrastructure in emerging urban corridors.
Under the mandate, ICCPL Group will lead strategic communications, media relations, brand positioning, and digital outreach for Felix Plaza. DigiComm will drive the project’s digital marketing efforts, ensuring cohesive storytelling and visibility across digital platforms. The engagement further expands ICCPL’s footprint in the commercial real estate segment, where communications play a critical role in supporting leasing momentum, investor visibility, and market differentiation.
