Mumbai: Crompton Greaves Consumer Electricals Limited has partnered with WPP Media to roll out a large-scale out-of-home (OOH) campaign for its Crompton Lighting portfolio across South India. The high-impact outdoor initiative spans Andhra Pradesh, Telangana, Tamil Nadu and Karnataka, reinforcing Crompton’s focus on deepening its market presence in the region.
The campaign is part of Crompton’s broader strategy to drive stronger brand recall and product awareness in key southern markets. The rollout covers prominent OOH touchpoints including large-format billboards and high-visibility airport locations across major cities, and is supported by print as part of an integrated marketing approach to ensure consistent messaging across consumer touchpoints.
Anchored around the theme, “Every Space Bright and Right with Crompton Lights,” the campaign highlights Crompton’s lighting solutions across both residential and commercial environments. The creative underscores the brand’s emphasis on reliable, energy-efficient and aesthetically designed lighting products aligned with evolving consumer preferences.
Speaking on the campaign, Tanmay Prusty, Chief Marketing Officer, Crompton Greaves Consumer Electricals Limited, said, “South India continues to be a strategic growth market for Crompton. With this OOH campaign, we are strengthening our presence across high-visibility locations to remain top-of-mind for consumers. Strong brands are built through sustained engagement, and this initiative allows us to deepen our connection with consumers across the region while reinforcing the strength of our Lighting portfolio.
Our partnership with WPP Media has enabled a strategically deployed and visually impactful campaign that captures attention while reinforcing our promise of quality, innovation and reliability. This initiative marks an important step in strengthening product awareness and ensuring Crompton Lighting remains a preferred choice for every space.”
Ajay Mehta, Head, Media Solutions, WPP Media India, added, “Our deep understanding of the South India market, combined with Crompton’s vision, enabled us to craft an OOH strategy that truly captivates and resonates. This campaign underscores the power of OOH in driving strong brand recall and product awareness particularly when seamlessly integrated with complementary media such as print to deliver a cohesive and immersive consumer experience.”
WPP Media led the planning and execution of the OOH strategy, ensuring optimal site selection across priority cities. The campaign spans arterial roads, commercial districts, metro corridors, railway stations and airport environments, delivering sustained visibility and reinforcing Crompton Lighting’s presence across South India.
