Mumbai: Ventes Avenues Pvt. Ltd., an adtech and digital marketing company, has announced an expansion of its strategic focus toward first-party data collaboration, connected TV (CTV) ecosystems, premium media supply and proprietary marketing technology.
The move comes amid structural shifts in the digital advertising landscape, as brands increasingly prioritise privacy-compliant data strategies, transparent media buying practices and measurable cross-channel outcomes.
Leadership Transition
As part of the transition, Niloufer Dundh has stepped down from her operational and board responsibilities at Ventes Avenues following a mutually agreed transition. The company acknowledged her contributions during its formative years and wished her well for her future endeavours.
Ventes Avenues will continue under the leadership of Balamurugan Mani and Fauzan Abdul Rahim, who will guide the organisation into its next phase of growth, steering it toward a product-led operating model with deeper technology integration.
Talking about the transition, Balamurugan Mani, said, “The advertising ecosystem is moving toward greater accountability, transparency and data ownership. Our focus is on equipping brands with structured first-party data frameworks, access to premium supply and technology-enabled execution that supports measurable growth.”
Fauzan Rahim added, “Influencer and creator-led marketing is no longer a standalone channel; it has to integrate seamlessly with broader media and performance frameworks. We are building technology that enables brands to manage creators, media and measurement within a single, structured environment.”
Expanded Capability Areas
As part of its strategic roadmap, Ventes Avenues Pvt. Ltd. outlined several focus areas:
First-Party Data Collaboration: Enabling brands to activate owned data in secure, privacy-compliant environments to improve targeting and measurement without reliance on third-party cookies.
OEM-Led Connected TV Integrations: Providing programmatic access to premium CTV inventory through OEM partnerships, combining large-screen reach with digital-style targeting and reporting.
Proprietary Demand-Side Platform (DSP): Offering a unified platform for brand and performance campaigns with direct supply integrations, cross-channel execution and real-time optimisation.
Influencer Technology – Social Tweebs: Supporting creator discovery, campaign management and performance measurement through a structured influencer intelligence platform led by Fauzan Abdul Rahim.
Ventes Avenues works with brands across sectors including e-commerce, fintech, gaming, consumer technology and digital services. The company said it will continue investing in technology development, analytics infrastructure and strategic partnerships across India, Southeast Asia and select international markets.
As digital advertising models evolve in a privacy-first environment, the company aims to integrate data, media and technology into a cohesive execution framework aligned with measurable marketing outcomes.
