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McDonald’s India – North and East names Sara Arjun as Brand Ambassador; launches Buddy Meal campaign

by MN4U Bureau
March 10, 2026
in Marketing
Reading Time: 2 mins read
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McDonald’s India – North and East names Sara Arjun as Brand Ambassador; launches Buddy Meal campaign
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New Delhi: McDonald’s India – North and East has announced actor Sara Arjun as its Brand Ambassador, marking a nostalgic homecoming for the young star who once appeared in a popular McDonald’s television commercial as a child.

Years later, Sara returns to the brand in a new role, celebrating the joy of sharing meals and the timeless connection many customers have grown up with at McDonald’s. A long-time fan of the brand, she now also joins McDonald’s as its Brand Ambassador.

The association comes alive with the launch of a new television commercial introducing the Buddy Meal, a value-focused offering designed for friends who enjoy sharing food and moments together.

Priced at ₹119, the Buddy Meal includes two burgers — customers can choose between the iconic McAloo Tikki or Veg Surprise — along with two Coke beverages and one medium fries, bringing together familiar favourites in a meal designed for two.

The new Buddy Meal film recreates the classic “girlfriend–boyfriend” banter from the original advertisement, blending nostalgia with humour. In a playful exchange, Sara jokes about how relationships today have become “too demanding,” with her buddy expecting grand gestures and even a bit of “princess treatment.” When her buddy admits he simply wants a McAloo Tikki, the moment underscores a relatable truth — sometimes, uncomplicated joy is all it takes.

The banter concludes with the voiceover reveal: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just ₹119.” The film ends with the duo sharing the Buddy Meal, reinforcing the campaign message “Khao Meal, Baat Ke”, which celebrates sharing, simplicity and value.

Commenting on the association, Anant Agarwal, Vice Chairman, MMG Group and CPRL, said, “At McDonald’s India – North and East, we have always believed in creating moments that bring people together. Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”

Sharing her thoughts, actor Sara Arjun said, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends, and it’s wonderful to be part of a story that brings back such fond memories while creating new ones.”

By bringing back a familiar face from one of its memorable campaigns, McDonald’s India – North and East taps into the nostalgia many customers feel for the brand while inviting a new generation to create their own moments at McDonald’s.

 

Tags: Anant AgarwalMcDonald’s IndiaSara Arjun

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