New Delhi: Signify has announced that its emerging electrical brand EcoLink has partnered with Sunrisers Hyderabad as an official partner for the upcoming T20 season, marking a strategic move to strengthen brand visibility and consumer connect across India.
The partnership is aimed at leveraging cricket’s massive reach to bring EcoLink closer to millions of fans nationwide. The association will include on-ground visibility, headgear branding, and integrated campaign activations designed to enhance engagement throughout the season.
EcoLink continues to build its presence as a value-driven brand focused on delivering reliable solutions for Indian households. The collaboration with Sunrisers Hyderabad is expected to further accelerate its growth by tapping into the cultural influence and scale of the T20 league.
Commenting on the partnership, Sumit Joshi said, “At Signify, we are focused on driving innovation that creates meaningful value for our consumers. EcoLink plays an important role in this journey by offering reliable and accessible solutions for Indian homes. As we continue to expand the brand’s presence, the T20 season provides a powerful platform to connect with consumers at scale. Our partnership with Sunrisers Hyderabad allows us to engage with passionate fans while strengthening EcoLink’s connect across households in India.”
Nikhil Gupta added, “EcoLink has seen strong consumer traction, and this partnership is a strategic step towards amplifying that momentum at scale. With a growing footprint and a sharp focus on delivering reliable, high-performance solutions, EcoLink aligns closely with the spirit of Sunrisers Hyderabad backing potential, driving consistency, and building trust. Through high-impact visibility, integrated campaigns, and fan-first engagement, we aim to deepen consumer connect and further strengthen EcoLink’s position as a trusted and accessible brand for Indian households.”
Sharing his views, K Shanmugam stated, “We are pleased to associate with EcoLink for the upcoming T20 series. At Sunrisers Hyderabad, we are driven by a culture of innovation and deep engagement with our passionate fan base. We’re confident that this partnership will enhance the fan experience and keep the energy high as we battle for the trophy.”
Sunrisers Hyderabad enters the season with a strong squad led by interim captain Ishan Kishan and head coach Daniel Vettori. The team lineup includes players such as Abhishek Sharma, Pat Cummins, Travis Head, Heinrich Klaasen, Nitish Kumar Reddy, Harshal Patel, Jaidev Unadkat, and Liam Livingstone, aiming to deliver strong performances and keep fans engaged throughout the season.
