Gurugram: Affle 3i Limited (“Affle”), a global technology company focused on AI-powered consumer intelligence and mobile advertising solutions, has appointed Nikhil Kumar as Chief Growth and Marketing Officer for India & Emerging Markets. The move is part of the company’s ongoing leadership evolution aligned with its long-term Affle 3i vision and 10X growth strategy.
The appointment comes as Affle continues to strengthen its leadership structure to enhance execution agility, scale its AI-led consumer platform stack, and expand its footprint across high-growth markets. Nikhil’s elevation underscores the company’s focus on accelerating growth and reinforcing its brand presence across India and emerging economies.
Nikhil Kumar has been associated with Affle for over five years and most recently served as Chief Growth Officer at mediasmart, where he played a key role in driving business expansion across India and international markets. With nearly two decades of experience spanning FMCG, retail, F&B, and ad-tech sectors, he brings a strong cross-industry perspective to his new role.
“Affle stands on a strong foundation of trust, performance, and sustained recognition across the industry,” said Vipul Kedia, COO for India & Emerging Markets at Affle. “As we continue to scale our consumer platforms and strengthen our presence across India and emerging markets, Nikhil’s cross-industry expertise and proven ability to drive growth and thought leadership positioning make him well-positioned to lead this next phase. Nikhil will play a key role in amplifying our verticalized AI-led strategy, aligning marketing with growth initiatives, and strengthening our market presence across high-growth economies.”
In his new role, Nikhil will focus on driving integrated growth and marketing strategies, strengthening Affle’s positioning as an AI-first consumer platform, and aligning brand initiatives with business outcomes across key markets.
“As we enter Affle’s 22nd year, we are building on a strong legacy over the last two decades as a globally recognised, consumer-centric organisation with differentiated offerings across markets. This foundation continues to support our 10X growth vision for the next decade across India and Emerging Markets, strengthening our market presence and category leadership. We will continue reinforcing Affle as a leading consumer platform built on an AI-first verticalised value, supported by an intelligence layer designed to provide a trusted experience for our customers,” added Nikhil Kumar, Chief Growth and Marketing Officer for India & Emerging Markets.
